Our Careers

Digital Marketing Analyst

Job Location US-Remote
Posted Date 3 months ago(2/18/2022 1:09 PM)
Job ID

Job Description

Digital Marketing Analyst | Zonda House Plans

Remote | Full Time


Zonda is redefining the future of housing. We are perfectly placed in the heart of the fast-growing real estate industry. We are making big bets on the future of real-estate, trailblazing a 2030 vision for the industry. Here at Zonda, you’ll be able to use your passion and curiosity to drive the next generation of real estate analysts, advisors, and technologists.

Zonda is looking for a curious and passionate Digital Marketing Analyst to join our e-commerce team. Zonda looks for people who can grow, think, dream, and create. When you join our team, you’ll be in a unique position to make a change with every project. You’ll use your full range of skills to build great experiences and learn about the real estate industry, economics, and data. You’ll be supported with the necessary tools, and you'll be working with an awesome and like-minded team. Our teams are innovative, diverse, multidisciplinary, and collaborative - all working to build the future of housing.

Zonda House Plans operates the world’s largest online marketplace for home and architectural blueprints, with top destination sites Houseplans.com, ePlans.com, HomePlans.com, BuilderHousePlans.com, FloorPlans.com and DreamHomeSource.com.

The ideal Digital Marketing Analyst will join our e-commerce team in Tucson, Arizona. As the newest addition to our direct to consumer House Plans group, you’ll utilize project management, technical, and analytical skills to support our eCommerce Operations and Data team. 

In this role, you will play an integral role in supporting existing data operations as well as helping to expand our conversion rate optimization (CRO) process.  Using tools such as Google Analytics, Salesforce, our proprietary website platform, and other optimization tools, you will have access to all relevant data to make a difference.  Exceptional written and verbal communication skills, along with the ability to multitask and learn new systems and processes, are key elements of success in this role.


  • Play a key role in analyzing and reporting on purchase and lead funnels, tracking the user journey from web session, to Sales Force lead, to customer, bringing insight to organizational stakeholders
  • Gather and analyze data from various sources such as Salesforce, Google Analytics, our proprietary website platform, and other optimization tools to generate relevant data sets that can be used to ask and answer questions.
  • Execute and analyze A/B and multivariate digital content tests to drive onsite conversion and lead generation
  • Prepare eCommerce, Sales and Marketing KPI reports.
  • Assist in research projects to prepare data for planning and forecasting reports.
  • Collaborate with cross functional teams to develop analyses that lead to significate insights that accelerate profitable growth.
  • Think strategically and be insightful with your ability to tell a story that converts data into action.



  • Have 1-2 years in an eCommerce analytics environment.


  • Familiar with SEO and paid digital channels
  • Experience using Google Analytics
  • Experience using MS Excel and/or Google Sheets to analyze and present data
  • ​Be a great communicator, both verbal and written


  • B.S or B.A in Business Administration a plus

About Us

Zonda provides data-driven housing market solutions to the homebuilding industry. From builders to building product manufacturers, mortgage clients, and multifamily executives, we work hand-in-hand with our customers to streamline access to housing data to empower smarter decisions. As a leading brand in residential construction, our mission is to advance the home building industry, because we believe better homes mean better lives and stronger communities.


Together, we are building the future of housing.


Zonda (formerly Hanley Wood | Meyers Research) is proud to be an Equal Opportunity Employer. m/f/d/v


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